Revenue
$1.48M
+12.4%
Reports · Analytics
Growth analytics
Sessions
3.21M
+7.8%
Conversion
3.42%
+0.21pt
New customers
41,820
+9.1%
Avg session
3m 42s
-6s
Markets
38
+3 new
Revenue & sessions
Compounding weekly growth
Conversion funnel
Storefront · all channels
Sessions3,210,000
100%
Product views1,684,000
52%
Add to cart486,000
15%
Checkout started214,000
6.7%
Purchased109,800
3.4%
Cohort retention
% of customers ordering again, by signup month
| Cohort | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|
| Jan | 100% | 48% | 36% | 29% | 24% | 21% |
| Feb | 100% | 52% | 39% | 31% | 27% | — |
| Mar | 100% | 55% | 42% | 34% | — | — |
| Apr | 100% | 58% | 45% | — | — | — |
| May | 100% | 61% | — | — | — | — |
| Jun | 100% | — | — | — | — | — |
Channel attribution
Revenue by market
Germany27%
$402K
+14%
United States24%
$361K
+9%
United Kingdom14%
$208K
+18%
France10%
$152K
+6%
Japan8%
$118K
+22%
Australia6%
$84K
+4%
AI insights
- Paid social ROAS improved 0.8x after creative refresh — shift 12% budget from display.
- Checkout drop-off spikes on mobile Safari; address book autofill fails for 3.1% of sessions.
- Jun cohort is retaining 6pt better than Mar — bundle upsell is the strongest driver.